The Busy Summer Concert Season Means More Competition

(CelebrityAccess) — While it’s no secret to anyone who has been paying attention concert industry is booming, this summer season, in particular, there are almost more concerts than we can keep track of.

That includes huge tours, such as the Taylor Swift’s “Reputation” run and Pulitzer Prize winner Kendrick Lamar, as well as the husband and wife pairing of hip-hop/r&b icons Jay-Z and Beyoncé.

It also includes an increasingly crowded slate of summer music festivals, which range from massive events like Bonnaroo and the touring Lollapalooza, which is taking its final bow this year, to more regional events, such as Mamby On The Beach, Riverfest and Governors Ball.

The increasingly crowded concert season also means greater competition and has left promoters looking for new ways to attract music fans.

“Everybody has different tastes,” Jim Faith, co-founder of the Great South Bay Music Festival, told Newsday. “People are going to choose shows that fit their lifestyles, where they feel comfortable.”

Faith told Newsday that he’s tailoring the festival’s opening night lineup (July 12th) to attract a younger crowd with indie rock tastes. The Friday night lineup for the event includes The Front Bottoms, Envy on the Coast and The Get Up Kids. The remaining days of the festival, however, will continue to seek to provide a relaxed, family-friendly vibe, he said.

Live Nation’s Michael Rapino talked about pricing strategies as a way to attract business, with the surfeit of shows allowing promoters to experiment with wide ranges of ticket prices to accommodate consumer tastes and budgetary constraints.

“We see that the artist is pricing the house smarter, higher in the front end, maybe lower in the back end,” Rapino told Newsday. “Artists are always the great brand manager trying to find that sweet spot.”

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